Get real safety industry – become behavioural economists


Todays blog is short and sweet. Safety people need to get real about their understanding of human behaviours. We need to stop with the economic rationalist view that we seek all the information and make logic, rational decisions on all the data and immediately adopt the view that people make decisions based on their fast thinking part of their brain, strongly influenced by those around them and based on mental models developed from the sum of all of their experiences.

Many safety people struggle with understanding behaviours. Especially when it doesn’t seem logical or rational. I’m not surprised.

Well I have some advice. Become a behavioural economist. Read Dan Ariely’s Predictably Irrationality and Daniel Kahneman’s “Thinking, Fast and Slow” or a host of other books that show us how the real world is. How we make decisions in the real world and what we can do to influence that.

I have attached a list I found on business insider. The article is focussed on decisions in business but it was direct correlations to safety as the safety persons view of human decisions  is taken from the finance world.

Here is the list. Start at the top and work your way down. You will not regret it!

http://www.businessinsider.com.au/the-worlds-best-behavioral-economics-reading-list-2011-6


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