Seth Godin – What do you want to do?

I am always reading a book, watching a ted talk, reviewing blogs or videos from influencers I follow, to increase my learning time. This weekend I started an online course (Udemy) with Seth Godin about freelance consultants a friend of mine recommended. One of the activities in the course is to go through a bunch of questions and publicly declare your answers. I thought my blog would be the perfect place.

So here goes:

I want to create a body of knowledge and actions to help people understand why we do what we do to be safe. I want to tap into what humans have learned about our decision processes and use this to keep people safer.

I want to change the way organisations look at safety. From the very top CEO, COO and entire boards, with their flawed models of why people get hurt, to the frontline worker that somehow seem to think it can happen to them. I am going to do that through two streams. Building safety leadership and developing safe habits.

I am willing to risk it all on this as I see the value leadership and effective habit building can bring to organisations and individuals.

I have already allocated a huge amount of my time and attention into learning and bringing together the knowledge that tells us why we do what we do. I feel I haven’t even scratched the surface. I am writing this at 430am and will continue to do that until the job is done. I do need to think about tradeoffs and at this stage, as an hourly rate guy, time is money so to do more I need to stop doing paid work and use that time to invest into future programs.

My very first blog shares my vision of a safety revolution. I honestly believe by understanding why we do what we do will revolutionise the safety industry. So does this project matter though for the risk and effort I’m putting in. Shit yeah!

Finally, is it possible? I take strength from Tony Robbins. He has done this day in day out for the past 30 years in everything from sports stars, celebrities, suicidal folks and normal people like you and me. His laboratory has been some 3 million people. He has worked with them to help them understand why they do what they do and succeeded. Kerry Spackman has codified the science behind this and has helped the elite of elite athletes to be successful. I know I can do this and improve the safety outcomes of organisations across the globe.









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