Important definitions

Automatic thinking – Is the form of thinking that is fast, effortless and associative. An example would be looking at someones face and intuitively deciding whether they are happy or sad, friendly or unfriendly. These decisions come very quickly to your mind and you then act on those decisions. Most people use this mode of thinking most of the time.

Deliberative thinking – Is the form of thinking that is slow, effortful and reflective. An example would be calculate 42×17=? You need to engage deliberate thinking to find the answer. Most people think of themselves as primarily deliberative thinkers however most of the time we are not engaging this mode.

System 1 thinking – Nobel prize laureate Daniel Kahneman describes automatic thinking as System 1 thinking. The fast, effortless thinking. The thinking we do most of the time

System 2 thinking – Nobel prize laureate Daniel Kahneman describes deliberative thinking as System 2 thinking. The slow, effortful, reflective thinking. The thinking we think we do most of the time but don’t.

Mental model thinking – When we think we tend to use concepts, categories, sterotypes, experiences from of self or others to form mental models. These mental models help process the vast amount of data surrounding us so we can make sense of the world. Mental models are an effective tool in speeding up our thinking but they are not always useful

Social thinking – Individuals are social animals who are influenced by social preferences, social networks and social norms. Most care about what those around them are doing and how they fit into the group. The view that people are self-regarding, autonomous decision makers is no longer valid and


Important Behavioural Resources

Thinking, fast and slow – Daniel Kahneman

Subliminal: The revolution of the new unconscious and what it teaches us about ourselves – Leonard Mlodinow

Predictably irrational – Dan Ariely

Drive – The surprising truth about what motivates us – Dan Pink

Brain rules: 12 principles for surviving and thriving at work, home and school – John Medina

Hooked: How to build habit forming products – Nir Eyal


Important Youtube

Conscious decision making: Bernstein Centre for Computational Neuroscience –



Passionate Leadership – Emotional leaders make the difference real! Bruce Rosengarten

Team of Teams – Stanley McCrystal

Winning – Jack Welch

Extreme Ownership – Leif Babin and Jocko Wilink




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